We’re candid and straightforward. We say what we think openly and honestly.
We always aim to remain impartial and to be honest about what we do and how it will benefit others.
Visible is black and white. No snake oil.
We’re human, friendly and warm.
We respect one another, treating others as we’d like to be treated.
We believe that breeding fear and anxiety is never the right option.
We strive to be at the forefront of the privacy agenda.
We act as trusted advisors to our users, guiding them towards a positive, private future.
Forever curious, we’re lifelong learners, motivated by a serious need to know more.
We look at the world from a different point of view.
We’re receptive to fresh perspectives. We don’t judge others or jump to conclusions.
We welcome new ideas, arguments, opinions and information. Recognising that open-mindedness is key to thinking critically and rationally.