Why We Do It

Important decisions are made every day using your Digital-Self, impacting your life without your knowledge.

Every time you use a device you leave a trail of data that reveals who you are and how you think. Your Digital-Self.

Employers judge you by it, parents worry about it, and criminals exploit it. Left unchecked, your Digital-Self can show you to be someone that you’re not, or someone that you don’t want to be.

By gaining a true reflection of yourself in data, you'll learn how people and algorithms see you, and understand the data driving decisions about you.

You'll change your habits and behaviour, ensuring your Digital-Self is used in the way you decide.